In a world where founding stories are often dominated by men, we took the bold step to establish a sports brand that puts the strength and resilience of women at its core. Our inspiration? The incredible women in our lives – mothers, sisters, friends – who conquer the unimaginable every day. Our journey began with a firm belief that women deserve more than just activewear. With a vision rooted in empowerment and fortitude, we initiated a movement that encourages women to embrace their uniqueness and proudly carry their strength. Our brand is not just a product; it’s a tribute to the often overlooked hero’s journey of every woman. This is our perspective of life.
Perspectives are the lenses through which we view the world. They do not only shape every individual‘s perception but also our reality. Each person has their own perspective, shaped by experiences, values, and beliefs. Yet often we forget that our viewpoint is just one of many. The significance of perspectives lies in their ability to urge us to look beyond our own narrow view and recognize the diversity of the world. They enable us to develop empathy and understand other viewpoints. Because only if we see the world from different angles we can gain a comprehensive understanding of it and enrich our own lives.
We are honored about everyone who is a part of it.